shellhammer.co is a retail consultancy and design firm located in NYC founded by design and e-commerce visionary and entrepreneur Bradford Shellhammer. With a vast network of design & retail leaders as his collaborators, Bradford taps the best-fitting talent to collaborate on projects for brands, companies, and individuals who seek new creative direction. We help people and businesses harness and discover their creative talents. It’s that simple.
Creative direction is the essence of what we do. We will help you and your team find your identity and determine ways to share it with the world. No cookie cutter solutions. No “we know better than you do.” We can help you find your voice, your identity, your heart. And we can help you tell that story to the world.
Colors. Typography. Photography. Styling. Logos. Layouts. Print. Web. Campaigns. Ads. Yup, all of it.
We’re storytellers. Collectors. Obsessives. And we’ve built retail businesses, online and off. How do you emotionally connect with your customer? With your vendors? How can you better curate? How can you create magic in every transaction? We can help you become better storytellers. And we can help you inspire more through your assortment and how you share it with your customers.
So you sell stuff? Awesome. We love shopping. But we also love plotting how to sell and what to sell. Who’s your target customer? How do you find those customers? What categories to enter? Which to exit? How can you sell online? How can you open a physical pop-up store? Where should you open a showroom? What’s your discounting strategy? The questions are endless. So are our answers.
We’ve designed products ranging from furniture to textiles to fashion to jewelry to home goods to posters. We can help you launch a new line, create a new collection, or redesign an existing collection.
We believe interior design is as simple as filling your space with the things you love and letting them tell your own story. Our interior projects have been published around the world. We can help you with simple, yet important tasks like choosing art or finding the perfect paint colors. Or we can tackle larger projects like designing an apartment, home, or office. No project is too big or small. And parties and events? Yep, we’ve got your back on that one too.
You have something to say. But how exactly do you say it? We know how to capture the essence of a brand via blogs, social media, interviews, product descriptions, marketing copy, internal communications, campaigns, and tag lines. We’ll help you say it. Whoever your audience is.
We’re skilled culture builders and can assist you and your team on how to work better. Together. Culture is not something taught. It is something found, promoted, and nurtured. And we have ways to help your workplace spring to life.
We don’t have existing solutions. We don’t have one way of working. We understand that your creative needs are unique.
First, you’ll meet with Bradford. You’ll talk. You’ll eat (likely). Maybe a glass of wine? Maybe two? Fine, coffee will work too.
Then he’ll tap his extensive creative network to find the perfect collaborators for your project. No one project has the same partners. Why would they? Some people are better at certain things than others.
Then we get to work. We get inspired. We roll up our sleeves. And we make things. We create.
Bradford Shellhammer has been named one of the ‘100 Most Creative People in Business’ by Fast Company and coined the ‘King of Quirk’ by Forbes Magazine and the ‘Eames of E-Commerce’ by USA Today.
Bradford is an entrepreneur with significant experience in creative direction and brand consulting. His unique vision is driven by his passion for design, fashion, and the arts. Most recently, Bradford served as Founder and Chief Design Officer for Fab.com.
Fab was born from Bradford’s colorful outlook on life which was the driving force behind the company’s spirit and aesthetic. His direction across all parts of the business contributed to Fab’s instant global success. He led and inspired diverse teams including merchandising, editorial, graphic design, photography, UX, technology, and customer service. He was often times called the heart of the company – its culture formed from his passions and point of view.
Prior to Fab, Bradford was a leader at both Blu Dot and Design Within Reach, launching retail concepts for both brands. And during the past 13 years Bradford has led project-based work with shellhammer.co (previously Bradford Shellhammer Creative Workshop), a consultancy and design house specializing in creative direction, retail strategy, brand development, interior design, and editorial voice. Bradford was also the founding editor of the popular LGBT blog Queerty.
Bradford has contributed to numerous magazines and publications; his byline appearing in: Full Frontal Fashion, Dwell, Huffington Post, and the Sundance Channel, and his homes being featured in Architectural Digest, Dwell, Hypebeast, Lonny, New York Magazine, The New York Times, The South China Morning Post, Time Out New York, and The Times of London. He’s been profiled in various publications including Fast Company, Entrepreneur, Wallpaper*, The Wall Street Journal, The New York Times, The Los Angeles Times, Wired, etc.. Bradford is the recipient of the Webby, Crunchie, Wowie, and Bloggie awards. He sits on the Advisory Boards of 72Lux, Heartwork, Reissued, and Simply Framed.
Bradford holds two degrees: a BA with honors in Communications and Media Studies from Goucher College and an AAS in Fashion Design from Parsons The New School For Design.
Bradford lives in New York City and spends much time traveling the world or relaxing at his weekend home in Sparrowbush, New York.